Web Optimization Specialist

Qatar Airways

Doha Qatar

Position Details

• Ref 228463

• Location Doha Qatar

• Job Family Corporate and Commercial

• Closing Date 01 March 2026

Role Overview

• Work within the Digital Experience Optimization function

• Plan execute and analyze A B testing multivariate testing and personalization campaigns

• Optimize digital channels including qatarairways.com and the mobile app

• Use Adobe Target and custom front end code to deliver personalized experiences

• Translate data insights into actionable recommendations for product and leadership teams

Key Responsibilities

Experimentation and Personalization

• Design develop and implement A B tests multivariate tests and personalization campaigns using Adobe Target

• Create structured test plans hypotheses success metrics and audience definitions

• Ensure testing activities do not conflict with other digital initiatives

• Build and QA audience segments triggers and decisioning rules

Technical Development

• Write and maintain custom HTML CSS and JavaScript jQuery code

• Deliver and manipulate personalized experiences and test variations

• Coordinate with IT teams for deployment monitoring and QA during live tests

Data Analysis and Reporting

• Analyze performance data using Adobe Analytics and similar tools

• Interpret behavioral insights and audience signals

• Translate complex data into clear reports and recommendations

• Document outcomes learnings and add insights to the experimentation knowledge library

Cross Functional Collaboration

• Partner with product managers UX designers analysts and data teams

• Align experimentation and personalization with digital product roadmaps

• Benchmark UX and content practices against industry standards

• Support scaling of testing practices through documentation training and playbooks

Qualifications and Skills

Education and Experience

• Bachelor Degree or equivalent qualification

• Minimum four years of relevant job related experience

• Hands on experience with Adobe Target A B testing multivariate testing and personalization platforms

• Experience with Adobe Analytics Google Analytics or similar tools

• Experience in UX research and design

Technical and Professional Skills

• Strong knowledge of HTML CSS and JavaScript jQuery

• Understanding of statistical analysis principles

• Ability to convert raw complex data into actionable insights

• Excellent written and verbal communication skills

• Strong analytical and problem solving abilities

About the Company

Qatar Airways Group began operations with four aircraft and has grown into a global aviation leader operating across multiple business divisions. Known for innovation rapid growth and service excellence the organization fosters ambition collaboration and continuous improvement within an international community.